ESTEEM Legacy Ride
Event Branding // Apparel Design // Innovation Lab




Since 2016, the ESTEEM Program cohort has participated in the Ara Parseghian Medical Research Fund’s Bike Ride for a Cure. The bike ride occurs annually over the course of three days in the beginning of May. ESTEEM students assist in fundraising, organizing routes and uniforms, and training riders for the three-day event.


Design Team:Adrian Pacheco
Brandon Welsch

Scope:Apparel Design
Typography, Colors, Icons
Mockups
Marketing Materials
While working with ESTEEM Students to develop a style for the 2024 jerseys, we took inspiration from vintage Notre Dame apparel. 

Students were especially drawn to the flames, we were able to include similar art in a more toned-down manner.