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Mixxture Beauty
Beauty Products // Identity Design // Innovation Lab

The Mixxture Company is a brand of hand-made beauty products founded in South Bend by Akesma McGlown. Akesma worked with mentor Kelly Rich to devise an updated business plan which included a total overhaul of her branding.

Design Team:Adrian Pacheco
Brandon Welsch

Scope:Logo Design
Typography, Colors, Icons
Brand Guidelines
Marketing Materials
Packaging Design
Storefront Design

Our client was ready for a new logo mark that reflected her natural products and her funky sense of style. We landed on an abstracted letter form and a clean, sans-serif typeface.