RISE FEST
Event Branding // Identity Design // Innovation Lab
This event celebrates entrepreneurs and storytellers from across Indiana, we were tasked with creating a new logo that celebrated the innovation and excitement of the diverse set of participants.
Design Team:Adrian Pacheco
Brandon Welsch
Scope:
Logo Design
Typography, Colors, Icons
Marketing Materials
We wanted the logo to convey
that entrepreneurship is a journey filled with ups and downs, but
ultimately worth the effort. The primary mark is made up of stacked
"exclamation marks" to represent the big wins and unexpected turning
points that entrepreneurs experience. The analogy is that the
exclamation marks are uneven, but you can still build with them, just as
a new venture is built on the foundation of unpredictable
circumstances, successes, and challenges.